Hi, I’m Emily. I trained as a beauty therapist, and while I love style, wellness, and being a mum, my true happy place is skincare.

I’ve been creating skincare content on Instagram for a while now, and as much as I love sharing quick tips, there’s only so much you can teach in a one-minute reel. That’s why I created SWEB, a calm space where I can go deeper, explain things properly, and share what I know in an easy-to-follow way.

I’m a mum of boys, a loving wife, and a girl’s girl through and through. I love being a woman. I love soft clothes, good skincare, and long chats about things that matter. I’m also a homebody I’ll take coffee and a quiet cabin weekend over a big night out any day.

SWEB is where I bring together everything I’ve learned and lived about skincare. Whether you’re just starting or trying to get back on track with your routine, I’m here to share what’s helped me and hopefully help you feel more confident in your skin, too.

Take care of your skin. You really, really deserve it.